OnStar Vehicle Insights Dealer
problem statement:
Car dealerships lack the tools to manage their vehicle fleet, resulting in wasted time and a subpar customer experience
How OnStar Vehicle Insights Dealer Helps Solve Dealership Problems
Vehicle Locate
Provide real-time map of dealership fleet to help:
- Reduce customer wait time
- Eliminate back and forth trips
- Find vehicles based on customer preferences
Automatic Inventory
Vehicles automatically enrolled and connected to help:
- Report on inventory metrics
- Avoid forgotten vehicles
- Gain insights into inventory age, characteristics, and health metrics
Vehicle Diagnostics
Vehicle statuses displayed to help:
- Provide vehicle health reports
- Be alerted of odometer readings, tire pressure, and battery life
Remote commands
Lock, unlock, and preheat/cool vehicles without keys to help:
- Reduce customer wait time
- Provide immediate access
- Customers see and experience more vehicles
My Role in OnStar Vehicle Insights Dealer
- Managed go-to-market strategy, national product rollout, and 2-person sales team
- Implemented cross-functional processes for user onboarding, call center support, and troubleshooting
- Analyzed possible pricing structures and identified optimal approach
- Interviewed customers to identify key "Minimum Viable Product" features and willingness to pay
- Developed product strategy, key customer segments, and expansion opportunities
- Managed and groomed product backlog
- Implemented over 20 features and product improvements
- Led cross-functional product team to define, prioritize, and implement necessary changes to GM vehicle architectures
